The Advantages of outsourcing the Press Department
In previous posts we have been able to see the efficiency and number of benefits that outsourcing different departments offers to companies. In addition to the marketing or accounting department, another one that is usually outsourced is the press department. In the...
Get Updated: Content Marketing
Lately it is very trendy the so-called content marketing, a marketing strategy that attracts customers through relevant content in the different media in which the company can reach its audiences. Although it’s more in the air now, this concept began to be...
Take care of it: Earth Day
According to the saying, “Every day is Earth Day”. But it has been commonly celebrated on April 22nd worldwide since 1970. Why? Kathleen Rogers, president of the Earth Day organization in Washington and one of the first founders in the organization of the...
What is corporate identity?
The people around us are attracted to being with us because of our personality, our values and the image we transmit to them. This personality in the world of business is called corporate identity, it has coherence and, together with other factors, it is essential to...
Interim Marketing, what is it and what are its advantages?
You still don’t know about Interim Marketing Management? Interim Management comes into play when companies need aid from experienced professionals but are not able to afford the costs that this entails. Interim Management consists of having an experienced professional...
Positioning. How does it work on Google and Social Media?
It is essential in order to improve the visibility of your company on the Internet to identify and employ positioning strategies on every platform you use. Good online positioning will ensure that your website and social media pages appear among the first in searches...
What is marketing 360 all about?
Marketing 360 consists of bringing together all the communication resources that the company has access to, such as public relations, advertising campaigns, email marketing, SEO or social media. Then it combines them to develop marketing strategies that make the most...
Why outsource the communications department?
In a previous post we talked about the outsourcing of the marketing department and its numerous benefits. Today we want to go further and talk about the outsourcing the communication department, an interesting option to consider for those companies that want to focus...