The importance of a proper Media Plan

The importance of a proper Media Plan

In the previous article we talked about the importance of establishing objectives in our communication plans to monitor them correctly. Well, the plan that defines these objectives must also include strategies to achieve them through different media. In the end,...
The value of Defining Objectives and KPIs

The value of Defining Objectives and KPIs

It is no news that to create a good marketing plan we must set objectives to be met when defining the strategy in order to be able to study the effect that the plan is having. Although it sounds obvious, some people often do not spend enough time defining objectives...
Reach your Goals: Corporate Communication

Reach your Goals: Corporate Communication

We live in a time marked by communication and how easy and accessible it has become. Therefore, customers expect companies to find new ways of connecting with the public in which there is a two-way communication that creates a dialogue between the company and the...