Reach your audience with Copywriting

Reach your audience with Copywriting

If there is a word that has been the talk of the corporate world recently, it would be copywriting or copywriter. In the world of marketing and communication it is not enough to have good ideas, projects, and a good service, you also have to know how to sell them...
ROI, an indispensable tool

ROI, an indispensable tool

A company should not only focus on developing action plans, but also on measuring the results of these plans in order to be able to correct mistakes and create more refined plans in the future. ROI is an indispensable measurement practice for communication strategies...
The importance of a proper Media Plan

The importance of a proper Media Plan

In the previous article we talked about the importance of establishing objectives in our communication plans to monitor them correctly. Well, the plan that defines these objectives must also include strategies to achieve them through different media. In the end,...
The value of Defining Objectives and KPIs

The value of Defining Objectives and KPIs

It is no news that to create a good marketing plan we must set objectives to be met when defining the strategy in order to be able to study the effect that the plan is having. Although it sounds obvious, some people often do not spend enough time defining objectives...