The rise of Social Media and Marketing
Social media and marketing today are two elements that go hand in hand. Nowadays, you cannot imagine a b2c marketing campaign that does not include a social media action, can you? Social media marketing helps to acquire leads and increase business awareness. In other...
Discover the benefits of having a marketing agency for your company
There is no doubt that marketing is a particularly key factor in a company’s success, as it is a combination of advertising, promotion, and brand building. To remain relevant in the increasingly competitive business world, companies of all sizes need to improve...
How to create a successful social media strategy in 8 steps
Every company needs a customised social media strategy based on its current situation, objectives and available resources. Although there are independent factors, there are some basic common elements that should be considered to ensure that your company gets the most...
Reach your audience with Copywriting
If there is a word that has been the talk of the corporate world recently, it would be copywriting or copywriter. In the world of marketing and communication it is not enough to have good ideas, projects, and a good service, you also have to know how to sell them...
Accelerate your Business, join Business Coaching
Business coaching is a process that is increasingly in demand in companies to ensure that the entire structure can improve its productivity while enhancing its wellbeing and building links beyond the mere business relationship. For our company to work well, achieve...
ROI, an indispensable tool
A company should not only focus on developing action plans, but also on measuring the results of these plans in order to be able to correct mistakes and create more refined plans in the future. ROI is an indispensable measurement practice for communication strategies...
The importance of a proper Media Plan
In the previous article we talked about the importance of establishing objectives in our communication plans to monitor them correctly. Well, the plan that defines these objectives must also include strategies to achieve them through different media. In the end,...
The value of Defining Objectives and KPIs
It is no news that to create a good marketing plan we must set objectives to be met when defining the strategy in order to be able to study the effect that the plan is having. Although it sounds obvious, some people often do not spend enough time defining objectives...