ROI, an indispensable tool

ROI, an indispensable tool

A company should not only focus on developing action plans, but also on measuring the results of these plans in order to be able to correct mistakes and create more refined plans in the future. ROI is an indispensable measurement practice for communication strategies...
The importance of a proper Media Plan

The importance of a proper Media Plan

In the previous article we talked about the importance of establishing objectives in our communication plans to monitor them correctly. Well, the plan that defines these objectives must also include strategies to achieve them through different media. In the end,...
The value of Defining Objectives and KPIs

The value of Defining Objectives and KPIs

It is no news that to create a good marketing plan we must set objectives to be met when defining the strategy in order to be able to study the effect that the plan is having. Although it sounds obvious, some people often do not spend enough time defining objectives...
Reach your Goals: Corporate Communication

Reach your Goals: Corporate Communication

We live in a time marked by communication and how easy and accessible it has become. Therefore, customers expect companies to find new ways of connecting with the public in which there is a two-way communication that creates a dialogue between the company and the...
Get Updated: Content Marketing

Get Updated: Content Marketing

Lately it is very trendy the so-called content marketing, a marketing strategy that attracts customers through relevant content in the different media in which the company can reach its audiences. Although it’s more in the air now, this concept began to be...
Take care of it: Earth Day

Take care of it: Earth Day

According to the saying, “Every day is Earth Day”. But it has been commonly celebrated on April 22nd worldwide since 1970. Why? Kathleen Rogers, president of the Earth Day organization in Washington and one of the first founders in the organization of the...
What is corporate identity?

What is corporate identity?

The people around us are attracted to being with us because of our personality, our values and the image we transmit to them. This personality in the world of business is called corporate identity, it has coherence and, together with other factors, it is essential to...