ROI, an indispensable tool

ROI, an indispensable tool

A company should not only focus on developing action plans, but also on measuring the results of these plans in order to be able to correct mistakes and create more refined plans in the future. ROI is an indispensable measurement practice for communication strategies...
The importance of a proper Media Plan

The importance of a proper Media Plan

In the previous article we talked about the importance of establishing objectives in our communication plans to monitor them correctly. Well, the plan that defines these objectives must also include strategies to achieve them through different media. In the end,...
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