Web optimization seeks to improve user experience, search engine visibility, keep visitors engaged with content for longer and make “the conversation with customers” as easy as possible.
What is UX on a website?
The UX (User Experience) is the perception a visitor has when interacting with a website. A good UX implies: easy navigation, fast loading, attractive design and relevant content. These factors contribute to increased conversions and reduced bounce or abandonment rates.
Importance of UX optimization in web optimization
UX is related to web optimization; an optimized site is more likely to attract and retain customers. Google, for example, prioritizes websites that have good UX by ranking them higher in their search results. It is important to have an intuitive design, fast loading times and relevant content for your website to rank high in Google.
Keys to improve the UX of your website
A good UX requires a good optimization strategy and a relevant content plan for your users. Here are some essential points that must be present when optimizing the UX on your website:
1. Responsive design
Your website must adapt to different screen sizes, nowadays it is not acceptable that your website does not adapt to any device that users may have: computer, mobile or tablet.
2. Loading speed
Users usually wait a few seconds for a page to load, using tools such as Google PageSpeed Insights you can measure and know what speed your website has and, if it is the case, implement improvements in the speed of your site.
3. Intuitive navigation
Make sure the structure of your website is simple so that users can find what they are looking for. Menus are key, and should facilitate access to key sections, such as products or services.
How to measure and improve the UX of your website
UX optimization is a process that requires continuous testing and adjustments. That’s why we recommend some actions:
1. Web analytics
Tools such as Google Analytics will allow you to know the number of visits your website receives, and how users interact with your site. Observe metrics such as bounce rate, average duration and most visited pages to make decisions about possible improvements or implementations.
2. A/B Tests
A/B testing allows you to compare two different versions of a web page to determine which one offers a better user experience, which one has a better UX.
3. User feedback
User feedback is “a gift”. Take advantage of tools such as surveys or forms, so that they are the ones who help you to detect possible points of improvement in your website.
UX optimization and AREA10 Marketing’s role
Web optimization focused on UX not only increases visitor satisfaction, but also generates more conversions. At AREA10 Marketing we help you create an optimized website that attracts, retains and converts your visitors into customers, positioning you as a leader in your industry.