68% of consumers distrust corporate sustainability claims (Kantar, 2023). In today’s climate of greenwashing accusations, authentic Sustainability Communication requires:
???? Verifiable data – Not just aspirations
❤️ Human-centered storytelling – That creates emotional connections
???? Omnichannel distribution – Tailored for each stakeholder group
Communicating Sustainability Is Not Just Saying “We’re Green”
Today, communicating sustainability is much more than adding a leaf logo or using words like “eco” or “responsible.”
Sustainability Communication means clearly and truthfully explaining what your brand does to generate positive impact, how it measures it, and how it improves it.
In a hyper-informed and increasingly sceptical world, trust is only earned through transparency, consistency, and facts.
Why Is It Important?
- Sustainability is no longer a “nice-to-have” – it’s a basic expectation.
- Investors, media, and clients demand clear, actionable information.
- Brands that communicate their impact well gain reputation, loyalty, and differentiation.
The question isn’t if you should communicate your sustainability -it’s how to do it credibly.
What Builds Effective Sustainability Communication?
At AREA10, we work ESG (Environmental, Social & Governance) communication from three key axes:
???? Truth and data
You need something real to say: actions, metrics, goals. We help structure it.
???? Purpose-driven narrative
We translate technical facts into clear, emotional messages for each audience.
???? Multichannel and strategic approach
It’s not just a webpage – we bring your story to media, social platforms, packaging, videos, reports, events, PR, etc.
AREA10’s Sustainable Communication Services
???? ESG strategy and communication audit
Is your message aligned with your actions? Is it clear and distinctive?
???? Creation of sustainable content
Videos, podcasts, infographics, reports, or digital pieces to communicate real impact.
???? PR with an ESG focus
Press releases, interviews, and media appearances (corporate, industry, general press).
???? Sustainable report design
We turn data into attractive, digestible materials for all stakeholders.
???? Training for spokespeople and internal teams
So everyone communicates clearly and consistently.
Which Brands Need to Communicate Sustainability Better?
- Companies doing a lot but not communicating it well
- Brands beginning their ESG journey and want to share progress
- Businesses recovering from a reputational crisis
- Projects aligning purpose with business strategy
Sustainability Is in Your DNA, But Not in Your Message?
At AREA10, we help brands turn their sustainable commitment into a clear, credible, powerful story. We guide you from strategy to execution, so what you’re doing well is known and understood.
Want help telling your sustainability story?
Write to us and let’s design your sustainability communication strategy together.
AREA10 is a premier sustainability communications agency with a decade of experience turning ESG commitments into compelling narratives. We don’t just tell stories – we craft trust-building communications that make your real impact resonate
