New Regulations in 2024: How can a Sustainable Marketing Agency Adapt?

AREA10 Marketing

November 4, 2024
Sustainability is not a fad; it is a commitment for companies of all sizes and sectors. The recent European regulation on sustainable communication marks a before and after on how organizations can talk about their sustainable practices. At AREA10 we are committed to sustainability, so we share with you some tips on how companies can […]
Sustainable-Marketing-Agency

Sustainability is not a fad; it is a commitment for companies of all sizes and sectors. The recent European regulation on sustainable communication marks a before and after on how organizations can talk about their sustainable practices. At AREA10 we are committed to sustainability, so we share with you some tips on how companies can communicate their efforts without falling into ‘greenwashing’. In this article we explore the main aspects of this new regulation, and the challenges companies face regarding these requirements.

What does the New European Regulation imply for AREA10 as a Sustainable Marketing Agency?

European sustainability regulations aim to promote greater transparency and accountability on the part of companies. Through their communication, companies are expected to demonstrate a real commitment to sustainability. Sustainable marketing applies not only to good practices, but also to the dissemination of environmental reports and the image they project. The intention is that everything should work in accordance with sustainability objectives.

Keys to the New Regulation for Communications Companies

Transparency: companies should be clear about their environmental actions and avoid greenwashing (creating an illusory image of environmental responsibility).

Responsible communication: marketing messages should be aligned with the company’s sustainability objectives.

Detailed reporting: companies should report on their environmental impact.

Regulatory Impact on Consumers and Regulators

As a sustainable marketing agency, we also put the spotlight on the new regulations, which this time, puts the spotlight on consumers, as everyone will have the power to demand that companies demonstrate their commitment to sustainability. And regulators will be watching to ensure that companies comply with the new standards.

Increased education for all stakeholders

Experts agree that these new regulations require companies to comply, and consumers and regulators to pay full attention. Awareness of what sustainability is and what it entails will be crucial for these policies to have a positive impact.

 

Sustainable communication regulation is a key step towards a greener and more responsible future. Companies will have to adapt to this regulation not only to avoid sanctions, but also to gain the trust of their consumers.

Do you want your company to be part of the solution? At AREA10 Marketing we help you communicate your commitment to sustainability effectively. Learn about our customized solutions and discover how we can help you build a more sustainable and profitable brand.

If you are looking for a communications agency specializing in sustainability, contact us today and take the first step towards a greener future!

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