Learn how global startups can grow in Spain through effective digital strategies.
Digital Marketing for International Startups
Most effective channels
For an international startup entering Spain, choosing the right digital channels is essential to accelerate growth and gain visibility in a competitive market. Spain has a highly active social media culture, strong startup ecosystem, and advanced digital adoption.
Priority channels:
• Instagram & TikTok: ideal for awareness and creative content; extremely effective for B2C sectors. • LinkedIn: essential for B2B startups, networking, thought leadership, and talent acquisition. • Google Ads: fast way to generate qualified leads and visibility for key Spanish search terms. • YouTube: powerful for educational content, product demos, and reviews. • Email marketing: strong for community building and conversions, always following GDPR compliance.
SEO and advertising for startups
SEO and digital advertising are critical for international startups aiming to scale quickly in Spain.
SEO adapted to the Spanish market:
• Local keyword research (Spain ≠ LATAM) • Content adapted to Spanish tone and expressions
• Fully localized landing pages • Strong technical SEO foundation to compete organically
Digital advertising to accelerate growth:
• Google campaigns segmented by city (Madrid, Barcelona, Valencia) • Meta and TikTok Ads for rapid brand awareness • Retargeting campaigns to improve conversion rates in early stages • Creatives culturally adapted (direct language, clear benefits, vertical formats)
Combining SEO + paid ads allows startups to achieve fast results while building long-term visibility.
Practical case studies
Case 1 — U.S. SaaS startup Entered Spain with LinkedIn + Google Ads campaigns targeting corporate decision-makers. Result: 40% increase in MQLs within 3 months.
Case 2 — UK fintech Localized content to Spanish tone and executed a full SEO + paid social strategy. Result: 3x growth in Spain in the first six months.
Case 3 — Lifestyle ecommerce Used TikTok Ads, local influencers, and seasonal SEM campaigns. Result: organic virality and a conversion rate above 6%.
These cases show that international startups can scale quickly in Spain when they adapt their digital strategy to the behavior and expectations of Spanish audiences.
