What is 360 Marketing and why is it essential today?
360 marketing is a comprehensive strategy that connects all the touchpoints between a brand and its audience: digital advertising, social media, events, content, PR, data, and more. It’s not just about having a presence -it’s about building coherent and memorable experiences across all channels.
In high-demand environments like Formula 1, where attention spans are short and competition is fierce, a 360 strategy isn’t optional: it’s the foundation for standing out and making connections.
Why apply a 360 strategy in Formula 1?
F1 is more than just races. It’s a global ecosystem of innovation, luxury, technology, sports, and lifestyle. The audience expects more than logos – they demand relevant, emotional, and sophisticated brand experiences.
A 360 strategy in this context enables you to:
Maximise visibility across multiple channels before, during, and after the event.
Connect with various audiences (fans, press, stakeholders, VIPs).
Measure the real impact of each action in terms of engagement, traffic, or sales.
How do we do it at AREA10?
At AREA10, we help brands elevate their positioning in high-exposure environments like Formula 1 with a 360 proposal that includes:
✅ Strategy and Planning
We define clear objectives, key audiences, and relevant channels.
✅ Creativity and Design
We conceptualise campaigns that speak the language of innovation and emotion.
✅ Content and Media
From audiovisual pieces to social media actions—everything is designed for impact and recall.
✅ Events and Activations
We create physical or digital experiences that connect memorably with your audience.
✅ Measurement and Analysis
We monitor real-time results and optimise based on performance.
Cases where 360 Marketing makes the difference
A lifestyle brand launching an F1-inspired limited edition, amplified with digital content, influencers, programmatic ads, and Fan Zone activations.
A B2B tech company using corporate hospitality during a GP to connect with key leads, supported by an integrated CRM campaign.
A mass consumer brand executing global awareness campaigns during the championship—like Heineken’s “When You Drive, Never Drink”.
Want to activate your brand with a 360 strategy?
At AREA10, we have the experience, the team, and the vision to take your brand to the top – whether in the F1 paddock or at your next big launch.
Contact us and discover what a 360 strategy can do for you.
