Discover how specialized consulting can help your business enter and grow in the Spanish market.
Digital Marketing Consulting for International Companies
Why you need specialized consulting
Entering the Spanish market requires much more than translating a website or launching basic campaigns. Spain has specific cultural, digital, and regulatory characteristics that directly influence performance. A consulting firm specialized in international companies understands these nuances and adapts your strategy to ensure a successful market entry.
A specialized consultancy helps you: • Adapt your messaging and value proposition to Spanish consumers • Understand local competitors and identify real opportunities • Align pricing strategies with Spanish purchasing behavior • Choose the most effective digital channels for each region • Comply with regulations such as LSSI and local data protection laws • Accelerate your positioning while minimizing risks
The goal is to help your business enter Spain with a localized, strategic, and profitable approach.
Digital strategies for foreign companies
Digital marketing in Spain requires a customized approach. You cannot simply replicate strategies that work in your home country—Spanish audiences respond to specific tones, formats, and channels.
Key strategies:
1. International SEO adapted to Spain
• Local keyword research
• Spanish competitors • Regional search differences • Content tailored specifically to Spain (not LATAM Spanish)
2. Paid advertising campaigns (Google Ads, Meta, TikTok Ads)
• Regional segmentation (Madrid, Catalonia, Andalusia, etc.) • Creative assets aligned with Spanish visual style • Direct, relatable messaging that resonates with locals
3. Social media marketing aligned with Spanish culture
• Spain is highly active on Instagram and TikTok • Content must feel emotional, close, and visually appealing • Strong engagement around cultural, seasonal, and social moments
4. Multilanguage strategies and localized landing pages
• Localized copywriting—not simple translation • Adapted CTAs and value propositions • Page design consistent with Spanish preferences
5. Email marketing compliant with Spanish regulations (GDPR + LSSI)
• Explicit consent requirements • Emotional, direct, and warm copy
Success stories
Specialized consultancies have guided international brands into the Spanish market by adapting their digital strategies to local expectations.
Case 1 — German tech brand Entered Spain by softening its technical messaging into a more emotional, relatable tone. Result: 60% increase in conversions within 6 months.
Case 2 — U.S. ecommerce company Local SEO optimization + Google Ads aligned with the Spanish commercial calendar. Result: 120% growth in qualified traffic.
Case 3 — French service company Complete localization of its value proposition + Spanish-focused social media presence. Result: expansion into three major Spanish cities.
These cases show that success in Spain depends on deep cultural and strategic adaptation
